Category Archives: Technology & Innovation

How Do Buyers Evaluate Real Estate Crushes?

Coldwell Banker is using video like no-one else in real estate

The Coldwell Banker Brand “moved forward” years ago with a strategy to dominate video in real estate marketing.  The effort has paid off… Industry Media outlets have noticed and their competitors have been left “scratching their heads” with no way to compete due to the herculean efforts and time required to catch up. A recent…

Excited for the Coldwell Banker Gen Blue Series

  Message from Tom Ferry , one of the featured speakers , at Gen Blue Palm Desert: There’s Still room left for the upcoming event…at the JW Marriott… The Coldwell Banker WESTERN REGION Sales Rally in Palm Desert June 18, 19 !!  Enroll now:  http://genblue.coldwellbanker.com/socal/ Also, The GLOBAL Coldwell Banker Gen Blue Registration is Open! The 2014 Generation Blue Experience registration opened this week…

App-thology

                                                                         App-Thology In case you missed it, now is your chance to download a copy! In “App-Thology”, the latest in the Coldwell…

Coldwell Banker Generation Blue

10 Things Real Estate Pros Need to Stop Telling Themselves

MARCH 2014 Source : Realtor Magazine  – Jared James This is why I wanted to cover 10 things that real estate professionals need to stop saying. 1. When I slow down, I am going to… How many times have you heard yourself say this? “When I slow down, I’m going to… organize my database, contact…

Flood insurance relief bill heads to the president’s desk

Mar 13, 2014 – Source: sun-sentinel.com In a 72-22 vote, the U.S. Senate passed a flood insurance relief bill today that would limit rate increases paid by some property owners under the National Flood Insurance Program. The Senate chose to pass the bill as amended and passed by the House last week and it now heads…

Where do you think the Gen Blue be at?

Benjamin Beaver wins latest “Apple – What’s on my iPad” series

Coldwell Banker Agent Benjamin Beaver wins latest “Apple – What’s on my iPad” series Congratulations to Benjamin Beaver, of Coldwell Banker Patterson Properties, for being selected by Apple for their latest, “What’s on my iPad” series. Ben, who was recognized as the 2012 Coldwell Banker Rookie of the Year and closed just over 100 units…

Coldwell Banker TV Advertising 2014

In 2014, we will exponentially build upon that momentum with the release of TWO brand new TV spots that will air on DVR-proof highly buzzworthy national programming. Our media strategy is aimed at exposing these powerful messages to our target market on tent-pole events that live long after they’ve aired on television. We kick off the…