Coldwell Banker is using video like no-one else in real estate

Coldwell_Banker CoupleThe Coldwell Banker Brand “moved forward” years ago with a strategy to dominate video in real estate marketing.  The effort has paid off… Industry Media outlets have noticed and their competitors have been left “scratching their heads” with no way to compete due to the herculean efforts and time required to catch up.

A recent article, “How Coldwell Banker Real Estate Conquered YouTube” in Inman News, summarizes the lead held by Coldwell Banker:

“Other brands maintain YouTube channels, too.  But Coldwell Banker’s has been the most popular, generating 7.7 million views to date, according to YouTube.  By comparison, Re/Max LLC, Keller Williams Realty and Century 21 Real Estate’s YouTube channels have generated 4 million views, 2.1 million views and 1.2 million views, respectively.”

Content is king… and as social media grows in popularity, the 40,000 strong Coldwell Banker video library is helping Coldwell Banker agents “share” information about the market, neighorhoods, moving tips, and well as property videos with their clients.  Moving forward, the user friendly video creation /upload technology available to Coldwell Banker agents insures that content and property videos will continue to grow on the Coldwell Banker YouTube Video Channel in the future.

Home Seller that want to list with a Realtor who has “best in the industry video technology” should be considering Coldwell Banker exclusively.


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