Coldwell Banker betting BuzzFeed users will share its ads

Jun 17, 2014 – Inman news

To help generate brand awareness with BuzzFeed’s 130 million readers, Coldwell Banker Real Estate will advertise on the social news and entertainment website using shareable “custom content” highlighting the sentimental nature of homeownership.

Perhaps best known for its GIF-loaded posts on lighthearted topics particularly appealing to millennials, BuzzFeed will feature several posts laden with Coldwell Banker content starting today and running through August.

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Some titles of the upcoming BuzzFeed posts featuring Coldwell Banker content are:

  • 15 Things That Happen When Your Parents Sell Your Childhood Home
  • 25 Homes That’ll Make You Feel Like You’re In A Fairy Tale
  • 74 Thoughts Everyone Has When Buying Their First Home

For more info Here

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